Learn about your audience

 All websites are targeted toward a specific audience. In order to maximize site effectiveness, it necessary to 1) know who your potential users might be and 2) understand their goals, needs, and objectives. Thus, we recommend the following:

  • Determine your target audience- You need to know exactly who you want to be viewing and using your website before you can determine what it should include. Examples of your target audience include:
    • Consumers
    • Prospective employers
    • Academic contacts
  • Conduct a task analysis- Once you have determined your target audience, you must conduct a task analysis in order to collect information about this audience. Areas in which you should collect information include, but are not limited to:
    • Needs for information
    • Ways of thinking about, grouping, and organizing information
    • Expectations about your site
    • Levels of knowledge about the subject matter
    • Levels of experience with the Web and similar types of sites

     

     

     

    • Search site

    © 2008 All rights reserved.

    Make a free websiteWebnode