Links

Links allow users to easily move from page to page within a site. To maximize link effectiveness, the following guidelines are offered:

• Use descriptive link labels (i.e., avoid using terms such as "click here").
• Use link text that is consistent with the title of the page to which the user is directed.
• Provide multiple links to important information (e.g., the homepage).
• Use text links over graphics, as they are more easily recognizable as links.
• Clearly indicate visited links.
• Provide indications of clickability cues for links.
• Ensure that non-linked text does not have clickability cues.
• Ensure that embedded links accurately describe the linked page.
• Use link labels of appropriate length (i.e., more than one word, but less than one line).
• Clearly indicate whether a link directs users to a page within the current website or to a page on another website.